For question 4, we’ve chose to take pictures of all the equipment and technology we’ve used through all the stages of our project: construction, research planning and evaluation, and make a slideshow of it. New media technologies have been extremely important throughout our whole project, especially when filming because of the new HD camera, and it has allowed us to produce and display our project in lots of new and exciting ways.
Camera
Camera
I think the reason our video looks so professional and glossy is because we used a high quality Full 1080p HD camera which is a much better quality than anything else we’ve used before in media where we’ve shot in SD 480p so new technologies were crucial to us in the construction stage of our project. We pretended our video was shot in a 21:9 wide angled lense as this is what real music videos are shot in. The camera actually shoots in 16:9, which is what we’ve shot in previously, but we cropped 13% off the top and bottom by using tape on the top and bottom of the camera’s digital display, to create the illusion we were shooting in 21:9 which I think looks so real and you wouldn’t be able to tell the lenses aren’t actually like that.
Adobe Premiere Pro Editing Software
Adobe Premiere Pro gave us so many amazing opportunities with editing our music video that any other basic editing software wouldn’t be able to and again this was vital in the construction stage of our music video. After capturing our footage, we could cut up shots freely and place them wherever we wanted on however many video tracks we felt necessary to use. As we had so many shots, we had around 11 video tracks, a lot more than we’ve ever used before but this made it look so much clearer to us and we put have put many different shots for the same part of the song on top of each other to see what looked best. We didn’t have to worry about audio tracks as there was no sound on our footage, we just had the track ‘Just Got Paid’ which we cut down from 4.20 to 3.40 when editing on one audio track. Adobe Premiere Pro allowed us to enhance and contrast colours on film and add effects such as reverse which we used on the dance routine which looks really effective. These effects have really added to the professionalism of our video and made it look as good as it could be.
Adobe Premiere Pro gave us so many amazing opportunities with editing our music video that any other basic editing software wouldn’t be able to and again this was vital in the construction stage of our music video. After capturing our footage, we could cut up shots freely and place them wherever we wanted on however many video tracks we felt necessary to use. As we had so many shots, we had around 11 video tracks, a lot more than we’ve ever used before but this made it look so much clearer to us and we put have put many different shots for the same part of the song on top of each other to see what looked best. We didn’t have to worry about audio tracks as there was no sound on our footage, we just had the track ‘Just Got Paid’ which we cut down from 4.20 to 3.40 when editing on one audio track. Adobe Premiere Pro allowed us to enhance and contrast colours on film and add effects such as reverse which we used on the dance routine which looks really effective. These effects have really added to the professionalism of our video and made it look as good as it could be.
Adobe CS3 Photoshop
Adobe CS3 Photoshop has allowed us to edit our photos for the album cover massively. We could brighten, contrast, enhance, sharpen and colour correct all our photos until they were perfect and its made the album cover really stand out looking really glamorous and professional.
Adobe CS3 Photoshop has allowed us to edit our photos for the album cover massively. We could brighten, contrast, enhance, sharpen and colour correct all our photos until they were perfect and its made the album cover really stand out looking really glamorous and professional.
Lighting
Lighting was a huge necessity for the construction of our music video. Lighting really creates the atmosphere and mood of a music video so we knew how important it was and we wanted the lighting to really stand out in the video. We were lucky enough to be able to use the studio in our school which is full of new media technologies and has floor lights and lights all around the studio. We put blue filters on some of the lights to match our colour scheme of ‘The Fix’ and together with the use of the haze machine and all the lighting I think our lighting is really effective in the video and does really stand out, a lot of people who have watched the video have picked up and commented on the lighting so it obviously is a key feature of the video. On location in the house we used a three-point studio lighting set which was extremely helpful in lighting the shots in the house although the studio lights are what makes the video.
Lighting was a huge necessity for the construction of our music video. Lighting really creates the atmosphere and mood of a music video so we knew how important it was and we wanted the lighting to really stand out in the video. We were lucky enough to be able to use the studio in our school which is full of new media technologies and has floor lights and lights all around the studio. We put blue filters on some of the lights to match our colour scheme of ‘The Fix’ and together with the use of the haze machine and all the lighting I think our lighting is really effective in the video and does really stand out, a lot of people who have watched the video have picked up and commented on the lighting so it obviously is a key feature of the video. On location in the house we used a three-point studio lighting set which was extremely helpful in lighting the shots in the house although the studio lights are what makes the video.
The Internet
The internet was crucial to our project in every stage apart from the construction so research, planning and evalution. Blogger, Wix, Youtube and Facebook have been the 4 main websites used in our project. Blogger has been our platform to display all our work and communicate with each other. Youtube was extremely important when researching as it allowed us to watch videos and take references from them helping with things like the dance routine. Youtube also allows us to show our music video which is the most important thing! Along with Facebook it lets us reach a wide audience and gives a platform to young people which is easy, free and accessible to watch our music video. Youtube is obviously a big success as our video has over 1,300 views only a week after we first put it up! Facebook allowed us to create an event page for our screening and invite all our friends to come so this was a huge factor in why our screening was such a big success. Both of them allow us the opportunity to receive audience feedback which is important for our project. Also Wix was really important in the construction stage of our project as it allowed to create out website which is obviously a huge part of the whole project! Wix was really quick and easy to pick up as it was flash based and allowed us to upload pictures, links, videos etc. and made our website look very professional.
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