3. What have you learnt from your audience feedback?

We filmed our screening so we would have their reactions on film and we wanted to get some audience feedback on camera as well as on the questionnaires.  Our screening was a huge success, we had a massive turnout of about 70-80 people, the room was packed and everyone seemed to love our music video!  At the end of the screening video we go through and discuss some of the questionnaires.

At the screening we had printed our about 30 questionnaires for people to fill in so not everyone could fill one in but here are a few examples of some of them:

I think we had a good variety of people at our screening as we had boys and girls and people from different years so a slight variety in age from around 15 – 18.  However we didn’t get any feedback from younger girls who were our secondary target audience or adults (especially gay men as they were also our target audience) which would have been interesting to hear.

Here are some of the general themes from our questionnaires:

Themes
• Teenage girls
• Screaming girls
• Boy bands
• Fun
• Funny
• Money

Best bits
• Lighting
• Comical side to it
• Individual shots/close-ups
• Performances
• Atmosphere/mood of the song
• Hugh’s ‘money money money’ part

Other bands/style ours was similar to?
• JLS
• The Wanted

Music channel you’d see this on?
• MTV
• Smash Hits
• Viva

Was it professional?
• Everyone that filled out a questionnaire said it was professional

Average rating
• Everyone said 9/10 out of 10

I’m really pleased with our feedback because a lot of the themes people mentioned, we had talked about as a group and we wanted to get them across in the video eg. the money theme by using the rich house and the suits and I think we showed this really well.  Also a lot of people mentioned JLS and The Wanted and we had obviously based the look and style of the band and video on these two bands so we were really happy about that.  One shot we got a lot of reaction to was the lighting shot at the beginning where each one comes on to the beat of the music introducing the audience to the band for the first time.  We worked really hard on this shot and we wanted it to look really effective as it is our opening shot so it’s the thing that first pulls in the audience so we’re glad people picked up on how effective it was.

The only negative we seemed to get was that Tom Owen didn’t get enough screen time in the video although a lot of people said nothing needed to be improved.  I agree that maybe we could have evened up the screen time for each band member but he wasn’t as confident in front of the camera and wasn’t as good at lip-syncing or dancing as the other boys so we decided not to include him as much. 

We also asked people for feedback on our website and album cover which again was generally really good:

Website

• Thought it looked very professional and realistic

• Liked all the shots and general photos around the website, really good photography
• Liked the individual twitters and bit about each band member
• Liked all the interactivity and communication
• Tour dates and online shop pages looked very realistic and liked the links to ticketmaster and amazon
• We could have improved the merchandise page, maybe photoshopped ‘The Fix’ onto a plain T-Shirt and hoodie
• Everyone thought they had the boy band ‘look’ which is really important

Album cover

• Front cover really striking, stands out, looks really professional similar to JLS and The Wanted.  Simple but effective.

• Liked the collage of all the shots put together, works really well
• Liked the style/colour scheme of the whole album
• Everyone thought they had the boy band ‘look’ which is really important

Overall I’m really pleased with all our audience feedback and it has confirmed to us to we have achieved everything we wanted to with style, genre, comical value etc. and especially we were happy to hear that everyone thought it looked very realistic and professional which was a big aim of ours.  I think all 3 of our products work really well together to target the audience and I’m so happy with how effective it all is.