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Tuesday, July 20, 2010

Evaluation

1. What do you think you learnt from Monday's workshop? You could discuss anything you like - technical, performance, production process, directing, the various roles, specific skills - anything you think is relevant.

I really enjoyed the workshop day and it was really helpful to me as I learnt a lot about all the different aspects in making a music video.  I learnt about the technical side, the directing side and the performance side and saw how important all of these roles were and how important it was for them to interact and communicate with each other otherwise the whole thing wouldn’t have worked at all. 

I also realised how important pre-production is in making a music video.  It was so important that we had a shot list so we knew what order we were going to film so it was very helpful we were copying a real music video so we already knew what shots we were doing and how it was suppose to look, what the mood/atmosphere was like and what the sets looked like to try and recreate so we didn’t have to come up with our own ideas but when making our own music videos, we would have to decide all this ourselves so I can see how important it is.  We also had to find costumes and create the sets, we had to set up the library scene so we moved loads of tables and chairs into the hall and put up posters and bookshelves and arranged them to look like the library in the video, and I saw how important mise-en-scene is to make it look effective.

This is the set of the library we made:




Technical
The technical crew were so important in making the music video look effective.  The HD camera and the camera man Adam who works in the industry gave the shots a really professional and ‘filmic’ look.  The lighting really enhanced the setting, especially the China Ball as it gave a real contrast of light and dark really brightening the main person and making them stand out.  We also used a track on the day and tracking the shots made them look much smoother as there was no camera movement.  We also had the privilege of using a crane to get the ‘bird-view’ shot, this was really fun to experience as it seemed really professional and the shot looked really good.  Throughout the day, the technical crew allowed to ask them questions about their experience in the industry which I learnt a lot from and will really help on the technical side when making our own music videos.




Directing
I saw how important Jakes role was as director and also Jasmines role as assistant director.  They were in charge of everyone and made sure everyone communicated and worked together throughout the day.  They always checked the framing and made sure it was exactly how they wanted it to look.  Jake also asked our opinions of what looked good and what needed to be improved eg. if the lighting was slightly wrong, this made us feel really involved in the directing side of making the video.




Performance
I learnt how important it was to feel really relaxed and comfortable when performing to the camera.  If you feel uncomfortable or unhappy then it shows on camera.  It was important for everyone to be enjoying themselves and having a good time as the mood and atmosphere in the room is the mood and atmosphere you see on camera.


2. For you, what was the best bit of the day and why?

The best part of the day for me was shooting the hula hoop scene at the end of the day.  By this time, everyone was feeling really relaxed and confident and had got use to performing in front of the camera.  I didn’t think I would enjoy the performance side much and in the library scene I didn’t really get into it but I found the hula hoop scenes fun as everyone was just having a laugh and felt really comfortable. 



It was also fun to shoot also because of the crane which was exciting new equipment.  I also enjoyed seeing everything be bought together because on the weeks I’d seen everything individually, we’d done the dance routines, seen the cameras and the lighting, had our costumes and created the set but seeing it all working together was really interesting and enjoyable.






3. Are you pleased with your edit? Is it how you expected it to look? Identify the successes and failures of your edited version. In hindsight, what would you do differently at the production stage?

Overall, I’m really pleased with our edit. When I first saw all the footage we’d captured I was a bit disappointed because I thought the shots were completely different and wouldn’t match up and the lip syncing wouldn’t match up to the actual music video but I was completely wrong.  After editing these shots, cutting them down and matching them to the track I was shocked at how much our final edit is similar to real video ‘In the Sun’.  I think all the shots, the performance, the mise-en-scene and the lighting are all really effective and I’m really impressed with how it looks.

However there are a few little mistakes in there.  When the main girl sings ‘taking a beating’ and jumps into the library scene, in the corridor it looks as if she’s jumping into a wall and then in the next shot there’s big open doors that she comes through, this could be quite confusing so if we could shoot again I would change that but I don’t think its that obvious. 



Also in the library scene, we can see the gym floor and the basketball hoop slightly at the top of the frame so its obvious to the audience they’re not in a library but I think the set we created and the performance draws away from these errors and the shot still looks really effective and very close to the actual shot in the real video. 


On the other hand, I thought all the gym scene shots were amazing.  I love the shots where the camera man filmed them on a wheelchair circling and the crane shots but my favourite shot in the very last shot with the guitar in focus and the girl in the distance out of focus, I think this looks really professional and convincing and is nearly exactly the same as the real shot in the real video.  I thought the lip-sync matching was really good in our edit and the fact we had to do this really tested my editing skills as I’d never edited to match up to shots we already had or a track before but I really enjoyed matching it all up.

4. Have the lip sync tasks benefited you in any way?

The lip sync tasks were really beneficial and helped a lot not only with the performance but the editing too.  Doing the preliminary lip-sync really helped me experience and get used to was it was like to be on the other side of the camera, it helped me realise that you just have to have a good time and can’t be too serious with it otherwise it looks ridiculous so this was really helpful for filming on the workshop day and will be when we have to make our own music videos.  When editing our lip-syncs I practised and got used to editing the shots to match up to a soundtrack which was harder then I first thought as you have to get the movement of the mouth and lips completely the same as the lyrics on the track.  I also realised how important it is to actually sing a bit especially on close ups because if you arn't singing the movement in your lips and throat doesn't quite look right. As I did this more I began to really enjoy it and got much more confident with it and I know doing these 3 lip-sync edits has really helped me for when I have to do my own.

5. How do you think the work you have completed for the preliminary tasks will impact on your real music video project?

I’ve feel like I’ve learnt a lot from the preliminary tasks and I think they’ve given me a lot of new skills and techniques that will help me significantly when I start working on my real music video. 

The workshop day made me realise how much planning and effort is needed beforehand to produce a music video and how many different things are needed.  I learnt that sets, costume, props all had to be sorted out and that lyrics and dance routines had to be learnt.  When we make our music video, we’d have to come up with our own ideas, storyboard, shot list etc. but from looking at ‘In the Sun’ I’ve learnt that the genre, style and lyrics of the song really give you a good idea in your head of what the music video would look like.  I understand a lot more about the technical side of producing a music video, the camera, the lighting and I’m looking forward to doing this when we make our own.  The most important thing I learnt was how important it is to work together in a team and communicate with all the different people in various roles.





I feel like the editing side of our preliminary tasks has helped so much as editing a music video is completely different to editing film or anything I’ve done before.  The shots are of a completely style and are much shorter, they’re also much more complicated as its not all narrative like a film.  I think match-on-actions are harder as you also have to match the lip-syncing and the performance along to the track.  The lip-syncs have really helped me get used to and get confident with timing when editing as this is crucial for music videos.  I feel like my editing skills have improved a lot over the last few weeks because of our preliminary tasks.

Overall these tasks have helped me so much, I’ve learnt so many new things and they’ve been a lot of fun.  I’m looking forward to start working on making our own music videos!

No Air Lip Sync

Monday, July 19, 2010

Saturday, July 17, 2010

Lip Sync Practise

Music Video



Lily Allen - The Fear
I remember really liking this video when it came out.  I think its really effective because when you first see the mise-en-scene, you get the idea it’s a really happy innocent song but the song and the lyrics are a complete contrast to the atmosphere and setting of the video.  The lyrics are quite dark and very sarcastic and we get the idea that Lily Allen’s taking the piss out of other pop stars and generally people who are shallow and only care about being famous or being thin.  I think the contrast here is really effective and makes the music video really original and to me it really stands out from others.  The whole music video is performance, their isn’t really a narrative to this video and there are also a lot of close ups on her which forces the audience to listen to and emphasises her lyrics.

Thoughts and Reflections

After coming back to school, we have quickly been introduced to our new project for the year  --> Music Videos.  I love music videos and always watch them on music channels so I’m really excited about this project.  I’m really interested to see the production, technical and editing side behind a music video. Music video production and editing seems completely different to film as shots can be much more complex, their isn’t necessarily a narrative pattern and we’d have to edit along to a soundtrack matching up sound etc. which I’ve never had to do before so I’m really looking forward to seeing how music video production differs from film production and learning all new techniques!

We started looking at the music video of a song called ‘In the Sun’ by She and Him.  We will be re-creating this video shot by shot and we will all be performing as background dancers or singers in the video.  Before actually watching the video, we started interpreting the lyrics of ‘In the Sun’ and brainstorming ideas of how we think the video would look and sound.  We all agreed it seemed to be a light-hearted song about a girl who likes a boy.  Then we watched the video, we saw we all had the right idea.  The music video is set in an American high school which is very typically American, the genre is indie folk and it is very ‘tongue-in-cheek’.



Last Friday, we met Jake who will be the director of our music video on our workshop day.  He directed Geri Halliwell’s famous video ‘It’s raining men’ which was made on a budget of around a quarter of a million and he has directed and edited music videos for artists such as Stereophonics and the Stupid Furry Animals and many more, he has also directed and edited many TV commercials so it will be really interesting to work with someone who has a lot of experience in the real music industry and has directed real music videos.  He told us a lot about working in the music industry, working with the artists and how it is important to keep them happy as the mood and atmosphere of the production day really shows on camera.  We learnt how music videos can be either narrative or performance or a mixture of both and how music videos are effectively commercials for the song so it promotes and sells the song.

On Monday, Jasmine Blackborow came in to teach us the choreography on the music video.  She helped us warm-up and become familiar with the steps which relaxed us and then taught us the dance routines which I hope I don’t forget by next week!  Then we performed the routine all together which was good as it gave us some practise before doing it on the actual shoot.  We also learnt how important it is to act in character and our facial expressions as the theme of the video is very ‘tongue-in-cheek’ happy so we had to make sure we displayed the same feeling.  I’m playing one of the background dancers in the library scene which will be good as I’ll get an idea of what its like to be in a real music video.


Overall, I’m excited for our workshop day and seeing how all the cameras and equipment are used and it will be a really good experience of seeing how music videos are made and also will help massively for when we have to make our own music videos.  I’m really excited to see what it all looks like when its done!