I started thinking about music videos that I like and I realised the ones I find most effective are music videos that tell a story and have a mixture of both narrative and performance, I think this works really well as the artist is performing their song to their audience but also capturing the audience's interest and making them want to carry on watching the video by telling a story with it which ultimately sells the song. Also I think when a music video has narrative, its more emotional and audiences can relate to it a lot more.
Eminen & Rihanna - Love The Way You Lie
Taylor Swift - Love Story
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