Our Song

After a lot of discussion and changing from our original idea of using Toms band, we’ve decided to use N Sync’s ‘Just Got Paid’ for our music video. N Sync were an American boy band who were huge in the 90’s and had many famous hits but ‘Just Got Paid’ was one of their smaller ones that didn’t have a video so we are able to use it.

The genre of the song is obviously classic pop boy band and our core target audience is teenage girls with secondary audiences of younger girls (6-12) and gay men.

The band is 5 boys – Hugh, Tom P, Tom O, Aaron and Jack.

We want them to be a mainstream pop band that would have a broad audience and mainstream marketing eg. Website, tv, radio, newspapers etc. widening their audience even further.  The video is very performance based with maybe a loose narrative, we haven’t finalised any ideas for our video yet.  We want to shoot the whole video in one location, the Seward Studio, focusing a lot on technical using floor lights, strobe lights, ceiling lights, haze machines, dry ice and making it look really professional.  We’re going to create a dance routine for the video as this is very conventional of boy bands and Jazzi Blackborow will be the choreographer for us.

We don’t want the band to look dated, like in the 90s, we want to go for a more modern and stylish look as this will appeal and attract more to the core target audience.  By creating an identity for the band and branding them, it will establish their target audience and sell them ultimately selling the music and making the money.

Idea for video

As the song is called ‘Just Got Paid’, we want them all to look very smart in suits, ties, scarves and holding briefcases at the start showing the audience money is a big part of the video and then throughout the video we’ll reveal their actual costumes of low v-necked t-shirts, low buttoned shirts, jeans and just the general boy band look, very sexy etc. appealing to the target audience.  This makes the band’s image very fun and shows they don’t take themselves too seriously as they mock the city lifestyle and the audience will be able to relate to this too making them feel more involved.  A couple of bands we could take references from are JLS and The Wanted.