After coming back to school, we have quickly been introduced to our new project for the year --> Music Videos. I love music videos and always watch them on music channels so I’m really excited about this project. I’m really interested to see the production, technical and editing side behind a music video. Music video production and editing seems completely different to film as shots can be much more complex, their isn’t necessarily a narrative pattern and we’d have to edit along to a soundtrack matching up sound etc. which I’ve never had to do before so I’m really looking forward to seeing how music video production differs from film production and learning all new techniques!
We started looking at the music video of a song called ‘In the Sun’ by She and Him. We will be re-creating this video shot by shot and we will all be performing as background dancers or singers in the video. Before actually watching the video, we started interpreting the lyrics of ‘In the Sun’ and brainstorming ideas of how we think the video would look and sound. We all agreed it seemed to be a light-hearted song about a girl who likes a boy. Then we watched the video, we saw we all had the right idea. The music video is set in an American high school which is very typically American, the genre is indie folk and it is very ‘tongue-in-cheek’.
We started looking at the music video of a song called ‘In the Sun’ by She and Him. We will be re-creating this video shot by shot and we will all be performing as background dancers or singers in the video. Before actually watching the video, we started interpreting the lyrics of ‘In the Sun’ and brainstorming ideas of how we think the video would look and sound. We all agreed it seemed to be a light-hearted song about a girl who likes a boy. Then we watched the video, we saw we all had the right idea. The music video is set in an American high school which is very typically American, the genre is indie folk and it is very ‘tongue-in-cheek’.
Last Friday, we met Jake who will be the director of our music video on our workshop day. He directed Geri Halliwell’s famous video ‘It’s raining men’ which was made on a budget of around a quarter of a million and he has directed and edited music videos for artists such as Stereophonics and the Stupid Furry Animals and many more, he has also directed and edited many TV commercials so it will be really interesting to work with someone who has a lot of experience in the real music industry and has directed real music videos. He told us a lot about working in the music industry, working with the artists and how it is important to keep them happy as the mood and atmosphere of the production day really shows on camera. We learnt how music videos can be either narrative or performance or a mixture of both and how music videos are effectively commercials for the song so it promotes and sells the song.
On Monday, Jasmine Blackborow came in to teach us the choreography on the music video. She helped us warm-up and become familiar with the steps which relaxed us and then taught us the dance routines which I hope I don’t forget by next week! Then we performed the routine all together which was good as it gave us some practise before doing it on the actual shoot. We also learnt how important it is to act in character and our facial expressions as the theme of the video is very ‘tongue-in-cheek’ happy so we had to make sure we displayed the same feeling. I’m playing one of the background dancers in the library scene which will be good as I’ll get an idea of what its like to be in a real music video.
Overall, I’m excited for our workshop day and seeing how all the cameras and equipment are used and it will be a really good experience of seeing how music videos are made and also will help massively for when we have to make our own music videos. I’m really excited to see what it all looks like when its done!
On Monday, Jasmine Blackborow came in to teach us the choreography on the music video. She helped us warm-up and become familiar with the steps which relaxed us and then taught us the dance routines which I hope I don’t forget by next week! Then we performed the routine all together which was good as it gave us some practise before doing it on the actual shoot. We also learnt how important it is to act in character and our facial expressions as the theme of the video is very ‘tongue-in-cheek’ happy so we had to make sure we displayed the same feeling. I’m playing one of the background dancers in the library scene which will be good as I’ll get an idea of what its like to be in a real music video.
Overall, I’m excited for our workshop day and seeing how all the cameras and equipment are used and it will be a really good experience of seeing how music videos are made and also will help massively for when we have to make our own music videos. I’m really excited to see what it all looks like when its done!
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